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Nationwide NASCAR TV spot
This commercial spot was to be a paean to Dale Earnhardt, Jr., the crown prince of NASCAR, who happens to also be a bona fide Nationwide policyholder—and has been for decades.

The spot highlights that excitement NASCAR fans get cheering their favorite drivers, while positioning a fairly staid insurance company as a member of a winning team. The spot hit all cylinders within the agency, including with my ECD who called it "quintessentially American." Alas, this concept stalled due to budget limitations.