Smartphone app with travel logging
Expandable and standard banners
Digital key with personal test-drive info
Range Rover Sport
When you're a one-of-a-kind auto manufacturer with a storied history, but decelerating in the marketplace, you don't change who you are. Just your outlook.
This project was the first truly digital campaign for Land Rover (as well as a supporting role for print), designed to position the Range Rover Sport as the most desirable vehicle in its class—worldwide.
We stated with an enhanced look to highlight the vehicles unique features, added the functionality of dedicated owner pages, and explored for the first time for the brand a GPS-enabled mobile application.