Capital One Times Square Billboard

I played around with different messages, most of which were left out to accommodate the transition times. Here are some of my favorites:

If you're still pronouncing it "Hew-ston" then How-ston, we have a problem.

TKTS lines form down there. Lines at our branches are shorter.

[arrows pointing in relevant directions]
Uptown, Downtown, East... Yeah we've got branches there.

[arrow pointing west]
The Hudson. No branches there. Just New Jersey.

New York used to be the capital of the US. Now it's somewhere else.

Broadway runs from the Battery to Albany. The best stretch is right here.

New Yorkers can eat a bagel with one hand, drink coffee in another, and hail a taxi with a third.

Times Square is over 100 years old. We should all look that fabulous at that age.

Too bright to see the stars? We've got our own stars right here.

Creative Direction: Mat Zucker
Art Direction: Daniela Del Percio

Graphic Design: Juliana Guimaraes