Sr Copywriter
Feb 2021 – Oct 2022

Contracted to Citi’s Global Consumer Technology group in support of UX/CX writing for desktop and mobile applications. Led copy creative for a suite of savings programs that quickly became a win for Citi’s customers, with over 21,000 new enrollments and triple the amount of deposits since launch.

Freelance Sr Copywriter / ACD
2012, 2014, 2020
Digital content strategy, integrated marketing, campaign ideation, social media creative, new business pitches and brand awareness. Agencies included G2 (Grey), Big Fuel, Moxie Interactive, Iris Worldwide, MCD Partners and Source Communications.

Sr Copywriter / Creative Lead
Aug 2014 – Sep 2020
Conceptualized and developed print, digital and video creative for high-profile global campaigns, special events and internal communications. Actively contributed to brand strategy and engagement for corporate clients. Supervised and mentored editorial interns.

Sr Copywriter
Jan – Apr 2014
Helped breathe new life into JP Morgan Chase home mortgage video series, reinvent one of the biggest cards in their portfolio, and invigorate their small business banking platform.

Sr Copywriter
Aug 2012 – Nov 2013
Led digital, print, social and mobile copy creative for New York office. Participated in various successful new business initiatives and helped increase engagement for existing clients.

Sr Copywriter
Aug 2011 – Jun 2012
Provided copy creative, including sales collateral, brand guidelines and in-room assets, and ensured global branding standards for luxury hotel portfolio.

Sr Copywriter
Aug 2006 – Aug 2011
Wrote award-winning creative for direct response, digital and integrated campaigns. Deepened knowledge of social media, UX and content strategies. Presented creative to global clients.