Sr Copywriter
Photon Infotech
Contracted to Citi’s Global Consumer Technology group in support of UX/CX writing for desktop and mobile applications. Led copy creative for a suite of savings programs that quickly became a win for Citi’s customers, with over 21,000 new enrollments and triple the amount of deposits since launch.
Feb 2021 – Now

Freelance Sr Copywriter / ACD
Digital content strategy, integrated marketing, campaign ideation, social media creative, new business pitches and brand awareness. Agencies included G2 (Grey), Big Fuel, Moxie Interactive, Iris Worldwide, MCD Partners, Source Communications.
Jul 2012
May – Aug  2014
Sep – Dec 2020
Sr Copywriter / Creative Lead
Conceptualized and developed print, digital and video creative for high-profile global campaigns, special events and internal communications. Actively contributed to brand strategy and engagement for corporate clients. Supervised and mentored editorial interns.
Aug 2014 – Sep 2020

Sr Copywriter
Roar (Publicis)
Helped breathe new life into JP Morgan Chase home mortgage video series, reinvent one of the biggest cards in their portfolio, and invigorate their small business banking platform.
Jan – Apr 2014

Sr Copywriter
Led digital, print, social and mobile copy creative for New York office. Participated in various successful new business initiatives and helped increase engagement for existing clients.
Aug 2012 – Nov 2013

Sr Copywriter
Starwood Hotels & Resorts
Provided copy creative, including sales collateral, brand guidelines and in-room assets, and ensured global branding standards for luxury hotel portfolio.
Aug 2011 – Jun 2012

Sr Copywriter
Wrote award-winning creative for direct response, digital and integrated campaigns. Deepened knowledge of social media, UX and content strategies. Presented creative to global clients.
Aug 2006 – Aug 2011