Citibank “Anywhere”

Depending on how comfortable you are with technology, non-teller banking is either the godsend you never thought you could live without or a supernatural mystery to be avoided at all costs.

So when Citibank launched their bank-by-cell phone service to complement their "bank from anywhere, anytime" service, we set out to win over both the newly-mobile and those wary of technological change with a message that speaks to convenience, ease and, of course, confidence.

In-branch posters connected with passersby as well as regular bank customers. Once inside, people could also find relevant messaging on countertops, at the teller window and on ATM screens.

Creative Direction: Barry Dickson
Art Direction: Kevin Carlisle