Citibank “Anywhere”

Depending on how comfortable you are with technology, non-teller banking is either godsend you never thought you could live without or a supernatural mystery to be avoided at all costs.

So when Citibank launched their bank-by-cell phone service to complement their "bank from anywhere, anytime" service, we set out to win over both the mobiliari and those wary of technological change with a message that speaks to convenience, ease and of course, confidence.

In-branch posters connected with passers-by as well as regular bank customers. Once inside, people could also find relevant messaging on counter tops, at the teller window, and on ATM screens.

Creative Direction: Barry Dickson
Art Direction: Kevin Carlisle