Citibank wanted to promote their services in-branch, and wanted something with a little more vim than a rack of brochures. We were initially tasked with developing an animated video that customers could access through touchscreen kiosks in select branch locations.

OK, a bank video is only slightly more appealing than PowerPoint. So, I came up with the idea of a simple trivia game people could play and maybe even get a laugh at. You know, make going to the bank fun again. Like when you got a lollipop, but better for you.

Creative Direction: Barry Dickson
Art Direction: Troy Benson