Danonino is a kids' yogurt that had a huge following everywhere on the planet — except in the United States. That's because it wasn’t on American shelves yet. So, in order to herald the launch of the product, first in limited markets then nationwide, we wanted to introduce moms and kids to Danonino the dinosaur.

We designed interactive play areas to keep little ones engaged, while providing essential product info and snack tips for moms — average time spent on-site was 6 minutes, with some staying for 15 minutes or more. This site won an outstanding achievement award from the Web Marketing Association.

Creative Direction: Kerry Mellor
Art Direction: Ericka Robbins
Character Animation: Kevin Kobasic