Mom is fully on the roller coaster ride known as parenthood, and Huggies thought she could use a little reward. This CRM program leverages the "Enjoy the Ride" creative platform and gives moms opportunities to earn points they can redeem for diaper savings and other products.

This creative completely revitalized Huggies CRM program, resulting in increased engagement (sign-ups, time spent on the rewards site, redemptions) in a short period of time.