The annual employee event for the young, and young at heart. The message is straighforward: come, bring your kids, play, and feel free act like a kid, too.

Each year, we would conceptualize around what the event was about. That meant blurring the lines between art and copy, collaborating with the creative team, and taking the lead when I sold them on one of my ideas.

I’d be lying if I said it wasn’t a guilty pleasure working on this project. More than even bringing my own kids. I was grateful to have an excellent creative team, a client open to new directions, and the chance to think like a kid again.

Art Direction: Alexandra Felsenstein
Graphic Design: Arielle Wilkins