For Le Méridien, opening a flagship hotel in a vibrant, storied city is more than a fresh paint job and a ribbon cutting ceremony. It's more like the unveiling of a work of art. That's because Le Méridien actively engages with artists and designers at each hotel — all of whom help create an integrated, creative experience for guests, from décor to key cards.

These lightbox displays were used to highlight the creative collaboration behind Le Méridien Istanbul, presented in a way that encouraged guests to see the brand from a new perspective.

Creative Direction: Lisa Fisher
Art Direction: Francesca Sgammato