Nationwide NASCAR TV spot


This commercial spot was to be a paean to Dale Earnhardt, Jr., the crown prince of NASCAR, who happens to also be a bona fide Nationwide policyholder — and has been for decades.

The spot highlights that excitement NASCAR fans get cheering their favorite drivers, while positioning a fairly staid insurance company as a member of a winning team. The spot hit all cylinders within the agency, including with my ECD who called it "quintessentially American." Alas, this concept stalled due to budget limitations.

Creative Direction: Nick Moore
Art Direction: Keith Matland