Nationwide NASCAR TV Spot

This commercial spot was to be a paean to Dale Earnhardt Jr., the crown prince of NASCAR, who happens to also be a bona fide Nationwide policyholder — and has been for decades.

The spot highlights that excitement NASCAR fans get cheering their favorite drivers, while positioning a fairly staid insurance company as a member of a winning team. The spot hit all cylinders within the agency, including with my ECD who called it "quintessentially American." Alas, this concept didn’t take off due to budget limitations.

Creative Direction: Nick Moore
Art Direction: Keith Matland