Range Rover Sport

When you're a one-of-a-kind auto manufacturer with a storied history, but decelerating in the marketplace, you don't change who you are. Just your outlook.

This project was the first truly digital campaign for Land Rover (as well as a supporting role for print), designed to position the Range Rover Sport as the most desirable vehicle in its class — worldwide.

We started with an enhanced look to highlight the model’s unique features, added the functionality of dedicated owner pages, and explored for the first time for the brand a GPS-enabled mobile application.

Creative Direction: Nick Moore
Art Direction: Keith Matland, Ryan Kenny