Universal Orlando Vacation Planner


Being on vacation is awesome. Planning for one, however, can be painful AF, requiring superhuman levels of organization, patience and impulse control. Oh, you're bringing kids? Your pain level just went up 20x.

Universal Orlando has a crazy amount of attractions, rides and adventures that span two sprawling parks. I'd been there — a perk of the job — and was nearly overwhelmed by all the stuff to do. And guess what? We found regular park visitors were, too.

So we created this online platform to make it easier for vacationers to choose what they want to see, based on preferences. They can print and share itineraries before making the leap into the ticket buying process.

Creative Direction: Brian Hull
Art Direction and UX: Josh Hearn

Graphic Design: Juliana Guimaraes